thecircle

Two weeks on Egypt’s North Coast.

On the map, a beautiful stretch of coastline. In reality, for a few months of the year, it becomes one of the country’s most concentrated hubs.

The people shaping hospitality, entertainment, fashion and culture all pass through. Founders, entrepreneurs, creatives, artists, operators and the people quietly connecting them all. A real pleasure to have this under The Circle.

We spent the past weeks meeting the people behind it, understanding even more how the market moves, who is building what today, and where the next opportunities are in the future. Because before you can build in a market, you need to understand the people who make it move.