2 months ago
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Posted On: August 26th 2026, 02:11 pm
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How to Price a Premium Product
1️⃣ Define your positioning: Decide who your product is for and what tier your customer expect to pay before you ever set a price
2️⃣ Benchmark the market: Know the real ceiling and floor of the price of products in your category so your price is within range of consumers expectations
3️⃣ Price the value, not the cost: Charge based on the outcome or transformation the customer gets, not your production cost
As founder of @aiovahq, pricing premium products is something I think about constantly because it's the difference between competing on cost and competing on value. Right now, our flagship speaker OMNI is 2 weeks away from completion!
OMNI is coming, the world's first ritual technology device. Follow @aiovahq to watch it happen in real time. Waitlist link in bio.
#pricing #positioning #entrepreneur #startup #founder business premium branding strategy aiova
1️⃣ Define your positioning: Decide who your product is for and what tier your customer expect to pay before you ever set a price
2️⃣ Benchmark the market: Know the real ceiling and floor of the price of products in your category so your price is within range of consumers expectations
3️⃣ Price the value, not the cost: Charge based on the outcome or transformation the customer gets, not your production cost
As founder of @aiovahq, pricing premium products is something I think about constantly because it's the difference between competing on cost and competing on value. Right now, our flagship speaker OMNI is 2 weeks away from completion!
OMNI is coming, the world's first ritual technology device. Follow @aiovahq to watch it happen in real time. Waitlist link in bio.
#pricing #positioning #entrepreneur #startup #founder business premium branding strategy aiova
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