Optmable Agency | Build & Scale Artist Brands

Most artists find out their song “didn’t work” from a sample size of one.

One clip goes up on Friday. It does what it does. By the second week the song
is filed away as a failure, and nothing about the song was ever tested.

What gets tested is the piece, not the track. Which means one piece is one
data point, and one data point is a coin flip being read as a verdict.

The part almost nobody gets right is the order. Slide 5.

Everyone opens with their strongest thing, because it feels obvious: lead with
the best, pull the rest along. But whoever arrives at the peak watches
everything after it get worse. Perception is comparative. A run that climbs
holds people; a run that starts at the top leaks them.

So the ladder goes weakest to strongest, and you only climb a step when the
one below it stops moving.

Write the list before the file goes to the distributor, every piece you can
make from that song, ranked. It’s one sheet of paper, and it’s the difference
between one attempt and a run of them.

What’s the last release you called a flop after a single post?