Instagram story viewer> @matshotshop> Post
2 months ago
Co Creator: matgarthwaite
20
Posted On: August 27th 2026, 08:34 am
Tagged Users:
Last week I shared how difficult it was to close the Mat’s Hot Shop store.

This is the other side of that decision.

I packed the van and drove from Melbourne to Sydney for @thelittlefood_market It was our third Sydney trip this year.

We spent three days meeting people, sharing our full range and watching customers find their new favourite sauces.

When we had the shop, trips like this were difficult. The store needed us there.

The old version of Mat’s Hot Shop relied on people coming to us.

Now we can go and meet them.

Closing the shop still hurts. It wasn’t the outcome I wanted after everything we put into it.

But Mat’s Hot Shop hasn’t stopped.

We’re building it differently.

Thank you to everyone who followed the trip, visited our stand or placed an order while I was away.

Sydney, we’ll be back.

#matshotshop
Comments (20)
mammabao 2 months ago

mammabao

Love your sauces 😍😍 thanks for sharing your journey!

thelittlefood_market 2 months ago
tcao_adu 2 months ago

tcao_adu

Thanks for being vulnerable, Mate! I've been following you for a while, and I used to drink your Dill Hotsauce. I started a hot sauce business in Vietnam and it takes love to keep this niche business alive

reproductive_wellness 2 months ago

reproductive_wellness

So awesome! I love this pivot 😊

robbiehigginson 2 months ago

robbiehigginson

Awesome work mate

aus.fusion 2 months ago

aus.fusion

Can you share this with us ❤️‍🩹 ?

meldesaphoto 2 months ago

meldesaphoto

💕 loved your trip stories!!! 👏

monziemon 2 months ago

monziemon

So glad you could bring the sauces to the markets!

thefermentary 2 months ago

thefermentary

❤️🔥love it - thanks for the energy and inspiration x

matchayutea 2 months ago

matchayutea

Love this!!!

surfpvnko 2 months ago

surfpvnko

🩷

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