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Photo by Seatox Lemonade and Elixers on September 02, 2026. May be an image of text.
Photo by Seatox Lemonade and Elixers on September 02, 2026. May be an image of concert and text.
Photo by Seatox Lemonade and Elixers on September 02, 2026. May be an image of one or more people, headscarf, bandanna, outdoors and text.
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Photo by Seatox Lemonade and Elixers on September 02, 2026. May be an image of one or more people, crowd and text.
Photo by Seatox Lemonade and Elixers on September 02, 2026. May be an image of one or more people, bandanna and text that says 'HUA ω GTU ន cRúLio Liu we welove@seatoxlemonade!! love @seatoxlemonade & welove we love @rufusdusol !!'.
Photo by Seatox Lemonade and Elixers on September 02, 2026. May be an image of seatbelt, miniskirt, minivan and text.
Photo by Seatox Lemonade and Elixers on September 02, 2026. May be an image of hotdog and text.
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Photo by Seatox Lemonade and Elixers on September 02, 2026. May be an image of cart, dustpan, kitchenware and text.
Photo by Seatox Lemonade and Elixers on September 02, 2026. May be an image of lighting, night and text.
Photo by Seatox Lemonade and Elixers on September 02, 2026. May be an image of lighting, night, cabana and text.
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Posted On: September 2nd 2026, 04:47 pm
and that’s a wrap! Our first BIG event, and woah was it amazing. Finally getting a moment to sit and reflect…

Seatox x Rufus du Sol would not have been possible without the INCREDIBLE team we have.

Hauling hundreds of pounds of ice on sand is no joke, and it is not for the weak. Ice. Water coolers. Flavors. Lemons. It’s all heavy asf. The Seatox team showed me strength on a whole other level and I am forever grateful and impressed.

I will not lie, the sand was brutal 😵‍💫 not only was it hard to maneuver on, it’s everywhere. I have been cleaning for three days straight and still, sand. THE SAND PERSISTS. I don’t know what I would do differently next time, maybe rent a U-Haul so that once I was done, the sand wouldn’t haunt me? AND I’M A BEACH GIRL.

Also, as an eldest daughter, I over-prepped. HARD. I have lots of lemons left. If you see me at the Margate / Brig farmers market, please unload some from me and buy lemons. 🤣🍋 I plan to use the fresh squeeze lemon juice for grab and gos but woahhhh nelly I am in lemon heaven.

One of the best parts of prepping for and working a 35,000 person event was experiencing it alongside my manager @olivia_debow. We morphed into Carm and Syd from The Bear. I truly felt we were in it together. I will NEVER forget the dedication, the problem solving, the joy she brought to this experience. When @seatoxlemonade succeeds to another level, she’s coming up with me.

A huge shoutout to everyone who stopped by the tent, it felt so good to see familiar faces and feel the love and support 🍋🫶🏻✨

This experience was worth every bruise, every broken finger 🥲, every Restaurant Depot trip, every walk down the mayo aisle, every spill, every hurdle. I learned so much about expansion, about growth, about who shows up, about myself as a business owner, and as a person 💃🏻🍋🏝️🌊
Comments (9)
noob519 2 months ago

noob519

… and this is only the beginning of a new chapter, Chels! 🍋 💋👏

landrecleary 2 months ago

landrecleary

🔥🔥🔥

spelko 2 months ago

spelko

🔥🔥🔥

brookekellly 2 months ago

brookekellly

So so proud ❤️

nicolette_wons 2 months ago

nicolette_wons

loved being a part of this💛 we love you, we love rufus, and we love seatox!!

doveinityrocks 2 months ago

doveinityrocks

Great job! And hopefully some fun! Missed ya in Brig

ortliebsphilly 2 months ago

ortliebsphilly

Congrats!

olivia_debow 2 months ago

olivia_debow

Okay, now I’m crying 🥺 So proud of what Seatox has become. I am beyond grateful to be on this team with you, and couldn’t ask for a better boss. Love you so much!! 💛🍋 (And yes, everyone please buy some lemons!! It’s also the perfect time to load up on your favorite summer drink!)

fluffy.farms 2 months ago

fluffy.farms

🙌🙌🙌🍋 neon sign? 🪧

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