Adeleke Fafure

2/3 from the @potiobeauty #AfterSummer campaign I Created and directed.
This one started as a last-minute idea and somehow became one of my favorite pieces from the campaign.

This is the part of directing I enjoy most…finding the film that wasn’t obvious when the brief first landed.

If you’re sending us a brief, just know we’re probably going to start asking, “what else can this become?”
That tends to be where the interesting stuff starts.
We took the idea from thought → script → set and executed it fast.

Life might be rough, but your skin doesn’t have to be.
Now serious question:
Also guyssss…..Should skincare consultants start doubling as therapists? 💀
Because if stress affects your skin, at some point somebody needs to hear the full story…what do you think?💀

Full credits in previous post ❤️