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Posted On: October 1st 2026, 06:33 am
I’m not going to lie, I’m a little bit excited to see John Galliano’s collection for Zara and I adore this campaign photographed by his longtime collaborator Steven Meisel, with its historical references and flashbacks to Galliano’s 1984 graduate collection ‘Les Incroyables.’
But the collaboration also raises so many questions: What constitutes an archive in fast fashion? At what point does yesterday’s stock become heritage? And what happens when the language of preservation and memory is applied to a system built on speed, volume and obsolescence?
It will be interesting to see how the contradictions play out.
@jgalliano @zara @stevenmeiselofficial
But the collaboration also raises so many questions: What constitutes an archive in fast fashion? At what point does yesterday’s stock become heritage? And what happens when the language of preservation and memory is applied to a system built on speed, volume and obsolescence?
It will be interesting to see how the contradictions play out.
@jgalliano @zara @stevenmeiselofficial
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