a month ago
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Posted On: September 8th 2026, 02:54 pm
A logo I really liked, but didn’t use
It’s unique, warm, and welcoming. Visually it worked. But Ground Floor Coffee is a modern, calm, warm, and refined brand, and this direction pushed too far toward experimental, energetic, and retro, rather than refined practicality
So I put it aside and went back to the drawing board. Design shouldn’t just be pretty. It has to serve strategy, tone, and real-world use
Swipe to see the concept in different colors and backgrounds.
Beautiful ≠ on-brand
#logoinspirational #logomaker #logoinspirations
It’s unique, warm, and welcoming. Visually it worked. But Ground Floor Coffee is a modern, calm, warm, and refined brand, and this direction pushed too far toward experimental, energetic, and retro, rather than refined practicality
So I put it aside and went back to the drawing board. Design shouldn’t just be pretty. It has to serve strategy, tone, and real-world use
Swipe to see the concept in different colors and backgrounds.
Beautiful ≠ on-brand
#logoinspirational #logomaker #logoinspirations
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