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Posted On: September 9th 2026, 02:07 pm
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(Link in bio) 🔥RESULTS - CRAFT MENTION August 2026🔥
Judge’s comment on DIRECTION:
“Good adverts are a great human insight that sustains throughout the creative process, and isn’t lost when we come to the filmmaking part of the process. I love a good advert, and by good advert I mean, a piece of communication that delivers on its promise, solving a business problem with a creative solution. Waiting for luggage is a gamble and when you get it first, you feel like you have won. It’s a brilliant insight that is expertly executed. Again, every second of advertising we see on TV is a betting advert and we all have betting advert fatigue but this advert is a touch above the rest. I love the performances, they play in a world of hyperbole but the set up allows for it. I know I am being advertised to, but advertised to in a smart, engaging and memorable way.”
– Lebogang Rasethaba, Director at Egg Films
@lebogangrasethaba @eggfilms
Judge’s comment on DIRECTION:
“Good adverts are a great human insight that sustains throughout the creative process, and isn’t lost when we come to the filmmaking part of the process. I love a good advert, and by good advert I mean, a piece of communication that delivers on its promise, solving a business problem with a creative solution. Waiting for luggage is a gamble and when you get it first, you feel like you have won. It’s a brilliant insight that is expertly executed. Again, every second of advertising we see on TV is a betting advert and we all have betting advert fatigue but this advert is a touch above the rest. I love the performances, they play in a world of hyperbole but the set up allows for it. I know I am being advertised to, but advertised to in a smart, engaging and memorable way.”
– Lebogang Rasethaba, Director at Egg Films
@lebogangrasethaba @eggfilms
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