System1

Our Ad Of The Week comes from Dolmio and agency T&P, who’ve given the brand’s biggest campaign in decades the foundation it needed - the return of Dolmio’s much-loved animated family.

Papa may be adjusting to a new world of influencers but the family are as recognizable and effective as ever - find out why in our exclusive Test Your Ad report and write-up.

Click the link in our bio for more.