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System1

@system1group

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System1’s Creative Effectiveness Platform harnesses the predictive power of emotion to drive profitable growth for the world’s leading brands. 💖🌟
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This week’s Innovation of the Week comes from Cathedral City, which is bringing its signature cheddar flavor to two familiar formats: peelable cheese snacks and spreadable cheese. With a 4.8-Star Rating in Test Your Innovation, we explore how the brand is using its reputation for quality and flavor to enter new categories without losing what makes it distinctive. Click the link in our bio for more. by @system1group
Our Spooky Season Ad Of The Week coverage ends with a new for 2026 spot from Nerds featuring their Gummy Monster mascot surprising delighted trick-or-treaters. It’s a chance to look at the different ways Halloween ads work and why this ad in particular gets top marks on every Test Your Ad metric. Click the link in our bio for more. by @system1group
Our Ad Of The Week is from Boots and agency VML. Their “Give It Some Boots” brand-building platform, launched in Autumn, doesn’t shy away from the tougher challenges women face - instead it takes them on with infectious positivity in this all-dancing dynamic ad. Click the link in our bio to find out how it performs against the retail field in our exclusive Test Your Ad report and write-up. by @system1group
Our Ad Of The Month Brazil comes from Ipanema, whose ad builds on a phrase every Brazilian heard growing up - “You’re not everyone”. Find out how agency AlmapBBDO turns that idea on its head in this funny and effective campaign, by reading our exclusive Test Your Ad report and write-up. Click the link in our bio for more. by @system1group
Our Ad Of The Week comes from Jersey Mike's Subs and agency Highdive, with another in their ongoing series of NFL partnership ads starring Danny DeVito and Eli Manning. This is a surreal, funny ad which still keeps the product at the center - find out why it works so well in our exclusive Test Your Ad write-up. Click the link in our bio for more. by @system1group
Our Innovation Of The Week is Cadbury UK Delights’ new Oreo bar, which gives us a chance to look at brand collabs in Test Your Innovation and ask why Oreo in particular seem to be so good at them. Click the link in our bio to find out in our exclusive Test Your Innovation report and write-up. by @system1group
This week’s Ad Of The Week is the return to screens of “Unexpected Guests”, BBDO’s 2024 Halloween ad for Snickers that guest stars the M&M spokescandies. It’s a highly effective, two brands in one ad and it raises the question - why don’t brands bring ads this good back all the time? Click the link in our bio to find out why they should in our newest report and write-up. by @system1group
Our Ad Of The Week comes from Birra Moretti and Lucky Generals, who deconstruct the beer ad in a clever way that resonates with the brand’s values and with younger audiences. Click the link in our bio to find out how, and why actor Stanley Tucci is the perfect ambassador, in our exclusive Test Your Ad report and write-up. by @system1group
Our Innovation Of The Week comes from Hershey’s with their new Hershey’s Creme Bars which launched in the US last month with major celebrity support. They’re also one of the highest-scoring idea on our Test Your Innovation database - find out what real audiences have to say about them in our exclusive write-up. Click the link in our bio for more. by @system1group
At Creativity Decoded, Amy Prunty from System1 will discuss one of the key findings from The Creative Dividend: the Creativity Stack, a framework built from four creative layers that consistently boost effectiveness: emotion, distinctiveness, showmanship, and consistency. Get your tickets for Creativity Decoded now via link in bio! 🗓️ 22 October 2026 ⏰ 13:30 – 19:00 📍 @sparksmeeting Brussels by @system1group
Our Ad Of The Week is from Cheez-Its and BBDO New York, with a new ad in their recurring “College Couch Committee” campaign. Packing a lot of jokes, references and strong branding into just 16 seconds, the ad’s a great example of how to make a repeated scenario work. Click the link in our bio to find out more in our exclusive Test Your Ad report and write-up. by @system1group
Our Ad Of The Week comes from Very, with their in-house Autumn range spot, which we tested among a general population and a custom target sample. Find out how the brand scored big on Fast Fluency and how the ad gets its customers on an emotional level too in our exclusive Test Your Ad report and write-up. Click the link in our bio for more. by @system1group

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