Anita Elberse

New case alert! 🚨 The recorded-music business has changed a great deal in recent years, and so I am very thankful that the people at @warnermusic and Atlantic Music Group allowed me a behind-the-scenes look at how they are turning around the iconic label and how they launch, develop, and market artists nowadays. The case dives into the label’s work with three artists in particular: @charli_xcx, @icespice (under a joint contract with @capitolrecords), and @roses_are_rosie. 🎶 I’ll be teaching this case in a new module in my course on how companies and individuals in the entertainment industry are “challenging the status quo,” which seems fitting. Big thanks to Val Blavatnik for making it all possible, to Elliot Grainge and his team for granting a series of interviews, and having me spend some time at their offices, and to Peter Sykes for co-authoring. 🙏 (The case is available in the Harvard Business Publishing catalog (hbsp.harvard.edu) but I have a limited number of free copies so leave me a comment if you’d like to receive one!)