Posted On: September 14th 2026, 04:00 pm
The list is looking a little empty… 👀
I genuinely can’t think of a business that wouldn’t benefit from being on social media.
B2B? Yep.
B2C? Obviously.
Local business? Absolutely.
Luxury brand? Yep.
One-person business? 100%.
Huge established company that already has plenty of customers? Still yes.
Social media isn’t just about getting sales.
It’s brand awareness.
It’s credibility.
It’s staying front of mind.
It’s building trust before someone is ready to buy.
It’s giving people somewhere to check you out after they’ve heard about you elsewhere.
It’s creating a brand people actually remember.
Does every business need to be on every platform? Absolutely not.
Does every business need to post every day? Nope.
But can I think of a business that would genuinely gain nothing from having a strategic social media presence?
Apparently not 😂
Thanks for coming to my TED Talk x