Dr. D | Founder Performance Strategist

Duke and MIT researchers gave people the exact same pill and told one group it cost $2.50, the other 10 cents.

They gave both groups mild shocks to the wrist, while taking the same pill.

85% of those who thought they took the expensive pill reported real pain relief.

Only 61% of the cheap group did.

The pills were the exact same, just the difference in price from what they were told.

That’s basically what’s happening in the wellness industry right now.

The $400 red light panel, 6 week protocol promising a full reset, the miracle supplement stacks, cold plunge memberships… it feels like they’re working partly because they cost something and make you feel like you’re doing something.

Meanwhile the 3 foundational movers that truly support your capacity and stress threshold are free and readily available, so they don’t get credit for doing the job and most don’t even bother to try.

Your body doesn’t care what something costs. It responds to the actual mechanism, not the marketing.

Take the Founder State Audit to see where your stress is getting stuck. Link in bio 🔗

Related: burnout cost to business, nervous system and leadership performance, decision fatigue in entrepreneurs, brain fog and executive function, biological capacity vs time management, stress and cognitive performance, founder burnout recovery, nervous system regulation for CEOs, leadership mindset, executive performance podcast, stress management, leadership skills

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