NVE Experience Agency

Fall is almost here, and we conjured up the witchiest pop-up in LA with @pinterest and Warner Bros. to celebrate the release of Practical Magic 2.

Inspired by the Owens family’s Victorian-style home from the movie franchise, the two-day pop-up turned the witchiest trends from Pinterest’s 2026 Hobbies Trend Report – candlemaking, crystal charms, and tarot cards – into a fully immersive, walk-through experience, encouraging fans to finally try the trends they’ve been pinning. 

Guests explored a DIY herbal apothecary, got hands-on at a candlemaking station, browsed an interactive crystal bar that revealed the meanings behind different crystal types, and sat down for tarot card readings that struck a nerve in the best way.

#Client #Pinterest #NVEExperienceAgency #BrandExperience #ExperientialMarketing