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Heirloom

@heirloom

2 months ago
Photo by Heirloom on September 18, 2026. May be a graphic of magazine, newspaper, poster and text that says 'Summer branding news Stories featured in summer issues of the How Brands Are the Built newsletter C ©Heirloom'.
Photo by Heirloom on September 18, 2026. May be a Twitter screenshot of magazine, poster and text that says 'Instagram Instagzam BEFORE AFTER ER Instagram got its first major refresh in 10 years, unveiling an updated wordmark and and and broader changes to the the visual system while keeping its gradient camera icon. ©Heirloom'.
Photo by Heirloom on September 18, 2026. May be an image of text that says '午41111 ++++ Hut. Hut GAMEDAY STARTS WITH THE HuT! Pizza Hut temporarily dropped "Pizza" from its name for football season, leaning into the familiar "hut, hut" call heard on the gridiron. ©Heirloom'.
Photo by Heirloom on September 18, 2026. May be a doodle of poster and text that says 'Calendly flushed their old ogo, not because it looked like a toilet seat, as some claimed, but because their product has evolved beyond just a scheduling app. ©Heirloom'.
Photo by Heirloom on September 18, 2026. May be an image of drink, poster, magazine and text that says 'Things gs go better with ola Cocabol CocaCola go vith l Enjoy oday. Coca-Cola revealed a refreshed global visual identity and packaging system. The update introduces a new typeface and doubles down On Coke's iconic assets. ©Heirloom'.
Photo by Heirloom on September 18, 2026. May be an illustration of ‎magazine, poster, crossword puzzle and ‎text that says '‎EM WORDMARK UNIFV PATTERN FIFA WORLDCUP 酒 会 FIFA SLOGAN AMPLIFVPATTEAN AMPLIFV PATTERN 您 26 GRAPHIC TYPOGRAPHY PИ20- Telain FOOTBALL LEGACY WORLD GAME ON WECOME נן COLOURPALETTE COLOUR PALETTE Noto Sans- Suppartng TOGETHER GRAPHIG International Tournament Best Players Teams Goal FIFA's brand guidelines leaked online, offering a look at how one of the world's biggest sporting events maintained con- sistency across dozens of host cities and thousands of applications. ©Heirloom‎'‎‎.
Photo by Heirloom on September 18, 2026. May be an illustration of magazine, poster, flag and text that says 'AMERICA ප5ට Freedom 250 America celebrated its 250th anniversary over the summer. Multiple official (or official-looking) official-lo visual identities sparked unexpected logo confusion. ©Heirloom'.
Photo by Heirloom on September 18, 2026. May be a Twitter screenshot of text that says 'To celebrate its 20th anniversary, Spotify introduced a disco ball version of its logo and app icon. The new look, while temporary, generated strong reactions and buzz across social media. ©Heirloom'.
Photo by Heirloom on September 18, 2026. May be an image of petfood, wafer and text that says 'Before After មិនសមេន TRATESHOOT FOOTT 今日治日 AgedWhitCheddar Aged White Cheddar ร RELECIIEESE CHEESE TF PARTY SIZE PIRATE'S BOOTy AgedWihiteCheddar White Cheddar PUFFS Aged NETOT40Z(11) BAKED รบต CHEESE CHEESE nrИ " 8 NETWT0021220 Better-for-you snack brand Pirate's Booty introduced a completely new and mod- ernized look, including a makeover of its mascot, Captain Bob. ©Heirloom'.
Photo by Heirloom on September 18, 2026. May be an image of text that says 'INDIAN TONICWATER WATER SsIc SOD ODAWATER WATER ichweppe and repu m ion hitmezpe (យ/ត. ΣRHo ep CKAFTED LEMONADE INDIAN. ទ្លក់អទហ) IND TONICWATER TONIC WATER ssic. SOD WATER chweppe Schweppes launched a new look featuring metallic cans, type based on 18th-century lettering, and a fountain illustration refer- encing the brand's appearance at the Great Exhibition of 1851. ©Heirloom'.
Photo by Heirloom on September 18, 2026. May be a graphic of poster, magazine and text.
Photo by Heirloom on September 18, 2026. May be a graphic of magazine, poster and text that says 'Want to stay up to date with the latest branding news? Subscribe to the How Brands Are Built newsletter by Heirloom. Link in bio. ©Heirloom'.
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Posted On: September 18th 2026, 02:00 pm
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@schweppesus
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@pirates_booty
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@spotify
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@calendly
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@pizzahut
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In case you missed it, here’s some recent branding news from the last few How Brands Are Built newsletters over the summer.

Want to stay up to date with the latest branding news? Subscribe to How Brands Are Built a newsletter at the link in bio.

#ICYMI #Heirloom #HowBrandsAreBuilt #newsletter #branding

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