Elliot Lee

“We’re going bigger, and we’re going smaller.” — Alicia Cervera Lamadrid

It sounds like a contradiction.

But it may be one of the best ways to describe what’s happening in Miami.

The skyline is getting bigger.
The architecture is getting bolder.
The investment is getting more ambitious.

Yet luxury itself is becoming more intimate.

Fewer residences.
More privacy.
More personalization.
More attention to the individual experience.

Growth doesn’t always mean more. Sometimes it means better.

That perspective—and many more—made my conversation with Alicia Cervera Lamadrid one I continue to think about.

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