Letitia | Food Brand Growth Specialist

This day, 11 years ago, I was travelling around South America having the trip of a lifetime.

5 countries in 4 weeks. White water rafting, skiing, alpacas, ridiculous photos and, lying underneath giant barrels of wine.

I look back at these photos and mostly notice how carefree I was.

As you get older, run a business, raise a family and generally have more responsibilities, it’s very easy to lose that part of yourself a bit.

The part that did things just for the craic.
Not because they were good for you.
Not because they were productive.
Not because they could become content. 👀
Just because they were fun.

I’m definitely trying to make more room for that version of myself again.

And that probably sums up how I like to work too.
I take the work seriously. I care about the results.

But I still want there to be a bit of craic along the way. Because building a business is hard enough without making every part of it feel like hard work.

Now, someone pass me a barrel of wine. 😂