Justify

🐒 Justify Founder & CEO Lindsay Oliver’s debut book comes out two weeks from today on *October 6,* and pre-orders are now open! A huge thank you to those of you who have already ordered it! 🙌

A note from Lindsay:

Before Justify existed, I spent four months undercover working inside a primate research facility. I went there to document what was happening to the monkeys, but while I was there, I encountered something I hadn’t expected: the human side of animal research.

I got to know people who were struggling with what they witnessed and participated in. I saw people crying in hallways, trying to reconcile the field they entered and the experiences they didn’t feel safe talking about.

It became very clear that there needed to be somewhere these individuals could go without judgment. Somewhere they could talk honestly about what they were experiencing, whether they were still working in animal research or had left it behind.

That’s where the idea for Justify began.

Those experiences are also part of the story I tell in my new book, Marshmallows Are Their Favorite: Undercover at a Primate Lab.

While the book isn’t about Justify specifically, it tells the story of that investigation, including the people I came to know and the experiences that changed how I understood the human impact of animal research.

Writing this book has been a long journey and far more than I knew what I was getting myself into. It’s quite surreal to finally be putting this story out into the world, but I’m incredibly excited to share it with you. And I hope you will connect with these stories like I did.

It feels pretty special that what started in that lab has grown into what Justify is today. Many thanks to Maddie, Mallory, and all of you for making that happen.

Whether you’re part of our community, work in this field, or support what we’re building generally, thank you for being here and for believing in the need for a space like Justify. ❤️