NEWMAN™

Big billboard + small cat = instant attention.

Created for Virtu Phase 2 in Balaraja, our recent project for @alam_sutera_realty is a billboard campaign series for the residential development.

With only a few seconds to capture attention of the younger audiences from passing traffic, the billboards needed to communicate quickly while standing out from everything else on the road. Because making a big impact doesn’t always have to be complicated. Sometimes, it just needs to be cute 🐈