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NEWMAN™

@newman_id

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A Jakarta-Based Branding & Signage Consultant
Influence Through Design
✉️ [email protected]
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Yesterday, we were back at @form___id for monthly photoshoot for their social media content material. From setting up the first shot to capturing the menu, F&B specialties, space, and ambience, it was a full day of bringing the creative direction to life, one frame at a time. With everyone bringing their part to the process, the story slowly came together on camera, just as we envisioned it. by @newman_id
Cherrywoods - A Home for Generations. A contemporary residential identity shaped by tropical architecture, earthy materials, warm neutrals, and layered greenery. Designed to feel modern, grounded, and enduring - a place where generations can grow together. Branding & Graphics by NEWMAN. by @newman_id
Big billboard + small cat = instant attention. Created for Virtu Phase 2 in Balaraja, our recent project for @alam_sutera_realty is a billboard campaign series for the residential development. With only a few seconds to capture attention of the younger audiences from passing traffic, the billboards needed to communicate quickly while standing out from everything else on the road. Because making a big impact doesn’t always have to be complicated. Sometimes, it just needs to be cute 🐈 by @newman_id
Design is usually about the final look. But what happens before we get there? We believe the best ideas need to be tested, explored, and refined. Prototyping helps us see what works, what doesn’t, and what can be pushed further before moving into final production. It’s a process that helps us make thoughtful decisions and bring the strongest version of an idea to life. by @newman_id
Introducing the new logo and visual identity for @arti.designstudio, an architecture studio exploring experimental design to reconnect people with nature. A visual identity shaped around the intersection of craft, research, technology, and innovation—reflecting ARTI’s belief that thoughtful design can create a deeper relationship between people and their surroundings. by @newman_id
A closer look at the handcrafted craftsmanship behind Medsa, a Mediterranean restaurant at @thesiralombok—from mosaic inlay to the finished piece, every cut, texture, and detail is carefully considered, giving the brand a physical presence you can see and feel. Take a closer look at the details behind Medsa, and explore more of our branding work at www.newman.id. by @newman_id
What makes a brand stand out? Sometimes, it starts with knowing what makes a place different. For SIJA, Newman translated Asian influences and Lombok heritage into a distinctive visual identity — inspired by the lotus, the Bayan Parrot, and the coastal character of its surroundings. From branding and menus to signage and spatial details, the story carries through every touchpoint. Explore the full project at newman.id by @newman_id
Dewa United isn’t just one team — it’s football, basketball, and esports under one roof. So for their Basecamp facade, the challenge was making all three feel connected, without losing what makes each one different. Newman treated the facade as EGD, not just decoration on top of a building. Bold shapes, real materials, smart placement — each division gets its own moment, but it all still reads as one brand. That’s basically our whole approach to EGD: graphics and architecture shouldn’t compete, they should work together. Here, that means a facade that actually feels like Dewa United’s energy and competitive spirit, at full building scale. More on this project at www.newman.id by @newman_id
As a defining residential cluster within Kota Wisata, Averon was designed to leave a lasting impression beyond its physical environment. To build awareness across digital platforms, Newman developed compelling visuals for social media and online audiences, later extending them into key print touchpoints — from billboards to boulevard banners. Through story-driven narrative, evocative photography, and timeless branding, Newman communicates not just what the homes are, but what life within them feels like: a legacy of comfort, togetherness, and pride. To learn more about our work with Averon, visit www.newman.id by @newman_id
How do you create signage that truly belongs to a place? You start by understanding the place itself. For Altea Boulevard, Newman looked at the relationship between landscape, architecture, and interiors, from the greenery framing the development to the structured forms of the Show Houses and the warm, layered details within. These elements already created a distinct visual language, so the challenge was to understand it before introducing anything new. That became the foundation for developing a signage system that feels considered within the environment, carrying the Altea identity without competing with the space. See more of the project at www.newman.id by @newman_id
Averon, a residential cluster by Sinar Mas Land, takes its name from Aveyron — a serene river flowing through the landscapes of southern France — a name defined by Newman to reflect the balance between calm living and a vibrant community spirit. Newman created a distinctive look and feel for the cluster, tailored to its audience. Rooted in understated luxury, the visual language is expressed through delicate line-art illustrations and warm lifestyle visuals — capturing the essence of multigenerational living. Discover more at www.newman.id by @newman_id
What can a brand name contain? For Nexen, quite a lot, actually. The brief was simple: create a name and identity for a new generation of smart living. After plenty of naming rounds, Nexen emerged from Next Generation, paired with “New Age Living” tagline. But the idea didn’t stop at the master brand. It shaped the names of the clusters and house types too, from Byte and Virtu to Kilo, Mega, Giga, Pixel, Voxel, and Texel. This is a closer took at how one naming idea grew into a wholf brand system. by @newman_id

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