Posted On: September 24th 2026, 11:01 am
WHAT WOULD ART TASTE LIKE?
This time, inspired by Qiu Jiongjiong’s
A New Old Play / 椒麻堂会,
opening at A4 Art Museum, Chengdu
on 25 September.
Numbness, heat, sweat — and somehow, aliveness.
Sichuan pepper hits first with its aroma, then comes the numbness.
It tingles on the tongue, bringing heat and sweat —
an intensity that almost borders on pain,
yet somehow leaves the body feeling vividly alert.
In Sichuan, people have long embraced this sensation.
Much like the characters in A New Old Play,
who live through hardship and uncertainty —
finding humour in heaviness,
and carrying on amid the absurd.
We translate what we see
into something we can taste.
Creative Director:
@lexiduan Videographer:
@kryqibae #edibleart #fooddesign #food #art
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