Joel Sousa — Brand Strategist & Designer

What happens when a great product doesn’t have a strong brand to match? 🤔

Mia was already helping people learn Spanish through her game, Now Fluent + her content on Instagram when she reached out. (@nowfluent.spanish 20k+ followers!)

But Now Fluent’s visual identity felt disconnected, and misaligned across Instagram, the app stores, and the website. Things felt a little bit all over the place.

So, after a couple of brand strategy sessions, we took a step back and guided the brand and all of its touchpoints in the same direction.

Inspired by her connection and trip to Wayna Picchu, a meaningful moment in her brand’s story and her belief that language learning happens one step at a time, we transformed the iconic mountain into a geometric logo that also resembles steps.

From there, we explored a darker, space-adventure theme that connects with the game’s story, combining retro, low-poly visuals with custom blocky lettering and subtle 3D details.

The result is a cohesive brand identity that reflects both the learning journey and the spirit of the game.

From logos, colors, typography, icons and illustrations.

To the social media content and website.

Everything reflecting what the game is about, coherent every time and everywhere.

Go check out Now Fluent! 😎 @nowfluent.spanish

Full case study on our website 👉 growingdesign.pt

#BrandDesign #BrandIdentity #BrandStrategy #DesignCaseStudy