Startup Lagos

A customer finds the product. They like the price. They are ready to buy.

Then checkout gets complicated.

For an e-commerce startup, that tiny moment can be expensive. Every additional step between “I want this” and “payment confirmed” creates another opportunity for a customer to disappear.

Paystack is targeting that problem in South Africa with what it describes as the country's first onsite card checkout for Shopify.

The Payment Page Is Part of the Product
The new integration allows customers to enter card details directly within a Shopify checkout rather than being redirected to a separate payment page.

That may sound like a small technical change. For merchants, it can affect one of the most important numbers in e-commerce: conversion rate.

Paystack says the launch comes ahead of Black Friday, when higher traffic can expose.....

To read more: https://www.startuplagos.net/blog/paystack-is-helping-shopify-merchants-turn-more-checkouts-into-completed-sales