Posted On: September 26th 2026, 12:00 pm
From the farmer and fisher to the porter, driver, guide and hotel worker, Fiji’s tourism industry depends on people whose care visitors remember long after they leave.
Digital tools can help them do their work and help our industry grow, but the welcome itself remains human. As Deputy Prime Minister and Minister for Tourism and Civil Aviation Hon. Viliame R. Gavoka said at Friday’s event at USP:
“You can adapt and use AI and its related technologies all you want, but you cannot replace the Bula spirit Fiji is known for,”
This World Tourism Day, we thank every artisan, performer, tour operator, airline and airport worker, and every community that shares that spirit with the world.
Happy World Tourism Day!