Nick Ralston

In the locker room, I saw guys making $2M to $50M a year who couldn't get into one high quality deal.

They didn't lack money. They lacked access to real alternative investments and to people they could trust.

Most athletes have never been taught how to:

→ Diligence a deal
→ Read a pro forma
→ Understand a fee structure
→ Spot the risks

I saw real estate deals with huge upfront acquisition fees and sponsors taking 50% of the profits with no preferred return. I saw venture deals where other investors held 3x liquidation preferences ahead of them. Most of those are probably underwater or have gone to zero.

Meanwhile, the families and institutions getting the best deals have what athletes don't: a deep network, an investment committee and experts in every industry to diligence each opportunity. Often, they simply partner with other families who already know that industry because they own and operate businesses in it.

Athletes are rarely connected directly to family offices, founders or deals. They're usually middlemen, and every layer adds fees and less information on the opportunity.

Athletes get rich fast. Nobody builds the investment infrastructure around them.

That's part of what we're building at AthleteOS... and bringing athletes into our family office and institutional rolodex!