Ewa Rutkowska

We often talk about ageing as though it’s entirely down to genetics.

But our environment plays an important role too.

UV exposure, air pollution and cigarette smoke can contribute to something called 𝗼𝘅𝗶𝗱𝗮𝘁𝗶𝘃𝗲 𝘀𝘁𝗿𝗲𝘀𝘀 — an imbalance between free radicals and the skin’s natural antioxidant defences.

Over time, this can contribute to changes in collagen, pigmentation and the appearance of our skin.

And while we can’t control everything, there are things we can do to help protect it.

☀️ Daily broad-spectrum SPF.
🌿 Antioxidant skincare, when appropriate.
🧴 A routine that supports the skin barrier.

The aim isn’t to stop ageing. It’s to understand what’s happening to our skin and give it the care it needs as it changes.

That’s something I’m very passionate about at @indermskinclinic