Ciara Vindel | Online Marketing for Service Based Businesses

Your best marketing should feel a little like walking into Costco for paper towels… and leaving with a family-sized tray you did NOT know you needed. 😂
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That is exactly what a good lead magnet does.
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Your ideal customer may not be actively looking for you yet.
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But they ARE thinking about the problem you solve.
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The hair salon example works because she is already worried about getting orange-striped hair again.
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So instead of saying:
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“Appointments available!”
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you give her something she ACTUALLY wants:
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✨ 5 mistakes women make when choosing a new hair color.
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Now she is paying attention.
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Now she is learning from you.
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Now she is trusting you…
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before she has ever sat in your chair.
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THAT is the power of a lead magnet.
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It gives someone a useful first win while showing them how much you know.
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And it can be simple:
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✅ a checklist
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✅ a short video
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✅ a simple guide
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✅ anything quick that solves ONE specific problem
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MAIN LESSON: Do not wait for people to be ready to buy. Give them something useful enough to make them think, “Oh… I need this.”
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Comment LEADS and I’ll send you the Local Business Owner’s Guide to Irresistible Lead Magnets so you can plan your own.