11 days ago
3
1
Posted On: October 24th 2026, 12:05 am
The streaming math doesn't add up for 90% of artists.
Spend $1,500 to record and $1,500 to market, and you'd need millions of streams just to break even.
And here's the kicker...the platforms can pull your music down anytime, for any reason.
Meanwhile, labels are scrambling to find new business models. Waiting on a record deal? Don't hold your breath.
I believe artists who win next won't chase the curve. They'll bend it!
They'll go direct to their fans. A community of just 100 to 10,000 true fans can sustain a career.
That's why I wrote How to Create and Monetize a Fan Base Community. It's survival of the fittest and the artists who take control now get ahead of the pack🏁
Are you building your own fan community, or still relying on streaming?
Tell me below 👇🏿
#MusicIndustry #IndependentArtist #MusicBusiness #CreatorEconomy
Spend $1,500 to record and $1,500 to market, and you'd need millions of streams just to break even.
And here's the kicker...the platforms can pull your music down anytime, for any reason.
Meanwhile, labels are scrambling to find new business models. Waiting on a record deal? Don't hold your breath.
I believe artists who win next won't chase the curve. They'll bend it!
They'll go direct to their fans. A community of just 100 to 10,000 true fans can sustain a career.
That's why I wrote How to Create and Monetize a Fan Base Community. It's survival of the fittest and the artists who take control now get ahead of the pack🏁
Are you building your own fan community, or still relying on streaming?
Tell me below 👇🏿
#MusicIndustry #IndependentArtist #MusicBusiness #CreatorEconomy
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