Samia | Web Designer & Strategist.

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗹𝗲𝗮𝗱𝘀 𝗶𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗮𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲?

Sounds strange.
But not every enquiry is a good one.

Sometimes, you get:

→ Wrong budget
→ Wrong expectations
→ Wrong service
→ Wrong type of client

And every wrong-fit enquiry takes 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝗲𝗻𝗲𝗿𝗴𝘆.

That’s why I think a website should do more than just bring people in.

It should also help people understand:

→ 𝗪𝗵𝗼 𝘆𝗼𝘂 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵
→ 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗼
→ 𝗪𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗲𝘅𝗽𝗲𝗰𝘁
→ 𝗛𝗼𝘄 𝘁𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝘄𝗼𝗿𝗸𝘀

So the right people can think:

𝗬𝗲𝘀, 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗳𝗼𝗿 𝗺𝗲.

And the wrong-fit ones can realise it 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗲𝗻𝗾𝘂𝗶𝗿𝗲
.
That means:

→ Fewer wrong-fit enquiries
→ Less wasted time
→ Better conversations

Because the goal isn’t always:

𝗛𝗼𝘄 𝗱𝗼 𝗜 𝗴𝗲𝘁 𝗺𝗼𝗿𝗲 𝗹𝗲𝗮𝗱𝘀?

Sometimes, the better question is:

𝗔𝗺 𝗜 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗼𝗻𝗲𝘀?

I broke down the idea in the carousel ↓

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 — 𝗺𝗼𝗿𝗲 𝗹𝗲𝗮𝗱𝘀 𝗼𝗿 𝗯𝗲𝘁𝘁𝗲𝗿-𝗳𝗶𝘁 𝗹𝗲𝗮𝗱𝘀?

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