a month ago
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Posted On: October 5th 2026, 06:01 pm
It’s officially pumpkin spice season. Everyone’s serving something seasonal.
We’re serving opinions. 🎃🔥
This week we’re sharing a few ecom hot takes. Things we’ve learned designing and building for DTC brands that don’t always line up with the “usual” playbook.
Hot Take #1: Mobile-first shouldn’t be a design rule.
Yes, most traffic is on mobile. But designing small first and scaling up often leaves desktop feeling like an afterthought. And plenty of considered purchases still happen on a bigger screen. The order you design in matters less than giving both equal attention.
Agree or disagree? Our comments are open 🤭
#shopifydesign #responsivedesign #ecommercedesign #dtcbrands
We’re serving opinions. 🎃🔥
This week we’re sharing a few ecom hot takes. Things we’ve learned designing and building for DTC brands that don’t always line up with the “usual” playbook.
Hot Take #1: Mobile-first shouldn’t be a design rule.
Yes, most traffic is on mobile. But designing small first and scaling up often leaves desktop feeling like an afterthought. And plenty of considered purchases still happen on a bigger screen. The order you design in matters less than giving both equal attention.
Agree or disagree? Our comments are open 🤭
#shopifydesign #responsivedesign #ecommercedesign #dtcbrands
Comments (11)
a month agojustinguptell
Straight up. So much of mobile design involves a single axis (vertical) — it’s often simpler to adapt a two-axis design for a collapsed column than the other way around.
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