Samia | Web Designer & Strategist.

𝗪𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗵𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝘄𝗼𝗿𝗸 𝘁𝗼𝗼 𝗵𝗮𝗿𝗱?

Not because it looks bad.

But because it starts with the wrong information.

When you know your business well, it’s easy to lead with:

→ Who you are
→ Your story
→ Your experience
→ Why you're different

That information matters.

𝗝𝘂𝘀𝘁 𝗻𝗼𝘁 𝗳𝗶𝗿𝘀𝘁.

A potential customer is usually trying to answer one simple question:

“Can this business help me with what I need?”

If they have to scroll, read and figure that out for themselves, the homepage is creating unnecessary friction.

A strong homepage should quickly make three things clear:

→ 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼
→ 𝗪𝗵𝗼 𝘆𝗼𝘂 𝗵𝗲𝗹𝗽
→ 𝗪𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗱𝗼 𝗻𝗲𝘅𝘁

Your story can come after that.

Sometimes a website doesn’t need more content.

It just needs the 𝗿𝗶𝗴𝗵𝘁 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 in the right order.

When you look at your homepage, what does it answer first?

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