Posted On: October 6th 2026, 09:46 pm
Dating apps have a fundamental problem: they make money when you stay single.
@keepermatchmaking CEO
@jakekozloski breaks down why dating apps are incentive-misaligned—and why the way men and women actually experience attraction makes the problem even harder to solve.
Men tend to get fewer matches, yet are more likely to feel attraction from photos alone. Women often get far more attention, yet may need real-life chemistry, energy, and interaction to know whether they’re actually attracted to someone.
So can a dating app ever truly optimize for getting you off the app?
🎙️ Watch my full conversation with @jakekozloski from @keepermatchmaking on my story or link in bio