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Posted On: October 7th 2026, 06:30 pm
Hot Take #2: Your CTA can live below the fold.
The usual rule says Add to Cart should always be visible. But for higher-priced products, shoppers need reasons before they need a button. Let imagery, details, and reviews do the convincing up top. The CTA can close the deal a scroll down.
And if you’re really worried, a sticky Add to Cart covers the rest.
Where do you land on this one?
#pdpdesign #ecommerceux #shopifystore #dtcmarketing
The usual rule says Add to Cart should always be visible. But for higher-priced products, shoppers need reasons before they need a button. Let imagery, details, and reviews do the convincing up top. The CTA can close the deal a scroll down.
And if you’re really worried, a sticky Add to Cart covers the rest.
Where do you land on this one?
#pdpdesign #ecommerceux #shopifystore #dtcmarketing
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