pulseonthewrist

Luxury’s love affair with sport is evolving.

From Audemars Piguet’s latest collaboration with Serena Williams, to On Running signing Thierry Henry and Kylian Mbappé, LVMH heir Alexandre Arnault joining Nike’s board, and Catbird becoming the WNBA’s first-ever fine jewelry partner.

Luxury and sport are trading their most valuable currency: status.

I unpacked what’s happening on Time & Taste.

DM me “SPORT” and I’ll send you the link.

@audemarspiguet @on @catbirdnyc @nike