G18 Studios

Initial Summer ’26 Collection | Releasing October 23

We booked the brand’s trip to Bali at the start of the year. With the intention of taking our 2026 initial summer collection overseas to shoot it somewhere that represented exactly what summer is to us. Summer has always been about spending time in the sun with those closest. Last-minute trips somewhere warmer than home. Days at the beach, then back to a mate’s place for dinner and a few drinks, with the speakers going well into the night. Everyone managing to find a reason to stay out a little longer then normal.

Across the trip, we found just as much inspiration in the people we met as the places we visited. Conversations with strangers, the architecture of cafes, art in restaurants, music playing and what people were wearing. A creative community over there much bigger than we’d imagined, with everyone doing their own thing and bouncing off one another. It all fed into the campaign as well as giving us plenty to take back home for the future of G18.

A very memorable shoot day with some cool people, by far our funnest yet.

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