Kahn Media

Dan shared this during a panel at Pebble Beach, and it’s something we’ve been thinking about a lot at Kahn Media.

AI changing the way we work isn’t exactly breaking news. Everyone is talking about it, experimenting with it and figuring out where it fits.

The bigger question is: What are you bringing to the table that AI can’t?

Anyone can type a prompt and get an answer. Anyone can generate a list of ideas, summarize a topic or create a first draft.

The value comes from what happens after that.

Your experience. Your point of view. Knowing an industry well enough to recognize when the obvious answer is the wrong one. Understanding the audience, the history and the context behind a decision.

That’s how you AI-proof your work.

Use the tools. Just make sure the most valuable part of what you’re producing still comes from you.