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RADICAL BRAIN DISCIPLINES

@radicalbrain.eu

a month ago
Photo by RADICAL BRAIN DISCIPLINES on October 09, 2026. May be an image of turnstile, rack and text.
Photo by RADICAL BRAIN DISCIPLINES on October 09, 2026. May be an image of pegboard and text.
Photo by RADICAL BRAIN DISCIPLINES on October 09, 2026. May be an image of clothes hanger, rack, display case, sliding door and text.
Photo by RADICAL BRAIN DISCIPLINES on October 09, 2026. May be an image of clothes hanger, display case, rack and text.
Photo by RADICAL BRAIN DISCIPLINES on October 09, 2026. May be an image of display case, mannequin and text.
Photo by RADICAL BRAIN DISCIPLINES on October 09, 2026. May be an image of hallway and text.
Photo by RADICAL BRAIN DISCIPLINES on October 09, 2026. May be an image of indoors, hallway and text.
Photo by RADICAL BRAIN DISCIPLINES on October 09, 2026. May be an image of lighting, buildings and text.
Photo by RADICAL BRAIN DISCIPLINES on October 09, 2026. May be an image of overcoat, mannequin, coat rack, clothes hanger, display case, rack and text.
Photo by RADICAL BRAIN DISCIPLINES on October 09, 2026. May be an image of sink, curtains and text.
Photo by RADICAL BRAIN DISCIPLINES on October 09, 2026. May be an image of text.
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Posted On: October 9th 2026, 09:53 am
Another chapter of my collaboration with @avoir.ig that I haven't had the chance to share yet.

FKA TWIGS x ON RUNNING at the Corner Shop of Selfridges — a temporary retail laboratory in the heart of London.

For this project, studio @avoir.ig chose to explore the Soft Modern concept: a chubby composite steel-and-foam frame outlining the periphery of the store in segmented sections, scaled down into aluminum fixtures and perforated panels that provide both functional and structural support.

At the center, two oversized seating prototypes based on ON RUNNING's CloudTec geometry, alongside a composition of multifunctional stacked blocks — serving as both screens and presentation displays.

The essence of Radical Brain Disciplines' approach: turning bold drawings into buildable objects, where engineering precision meets soft volumes.

PEOPLE WHO MAKE IT.
Client & Designer: @avoir.ig
Lead Project & Production: @radicalbrain.eu
Fabrication: @made.workshop
Light Design & Furniture: @timhooijmans @de.studio.co

Photographed by @studiopaulriddle
Comments (8)
_a_s_i_d 23 days ago

_a_s_i_d

🔥

simonyvesrocher a month ago

simonyvesrocher

🔥🔥

avoir.ig a month ago

avoir.ig

🖤

maxvalcheux a month ago

maxvalcheux

🏹💚

elioo__t a month ago

elioo__t

masterpiece

carolinebnda a month ago

carolinebnda

👏👏

pierrejacquesyves a month ago

pierrejacquesyves

😍👏🔥

juleslcq_ a month ago

juleslcq_

🔥🔥

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