24 days ago
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Posted On: October 12th 2026, 06:25 pm
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@isamayaffrench has departed her namesake makeup line, @isamayabeauty, leaving the brand’s future uncertain.
Observers raised flags over the weekend when products appeared online at steep discounts, and comment sections began filling with customer service complaints. The brand, which launched in 2022 with the Italian incubator Flash Beauty, charted seven figure revenues in its first year, and launched into the likes of Sephora and Mecca. But business has more recently slowed. Demand remains high for professional-led labels, but squaring a creative vision with a commercial business is still fraught.
Read the full article in the #linkinbio
Observers raised flags over the weekend when products appeared online at steep discounts, and comment sections began filling with customer service complaints. The brand, which launched in 2022 with the Italian incubator Flash Beauty, charted seven figure revenues in its first year, and launched into the likes of Sephora and Mecca. But business has more recently slowed. Demand remains high for professional-led labels, but squaring a creative vision with a commercial business is still fraught.
Read the full article in the #linkinbio
Comments (92)
17 days agonila.mistr.y
Thats a shame love the black lip gloss, balms, eyeshadow, hope she creates a new line
22 days agonamratak
I did buy the brow gel was not cheap and it dried out in less than a month. The formulation was not good, even soap brows is better for 6 quid; went back to @benefitcosmeticsuk brow wax and fluff buff - the best. 🙌
23 days agoohhhmylivia
I’m sorry but I’ve tried a few of her products and they’re so overpriced for the quality. So probably a good move on her part 😅
23 days agomichemunro
The pricing was absolutely ridiculous, it’s no wonder it’s all falling down the pan
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