Thingtesting

🚨 NOT-SO-NEW BRAND LAUNCH 🚨

Every category in the kitchen has come out of hiding. Our Place brought cookware onto the stove. Blueland brought the cleaning spray out from under the sink. Walk the storage aisle and most of it is still clear plastic and snap lids, still designed to be hidden.

Thingtester favorite @cliikhome has been arguing with that aisle since its own launch, with magnetic containers made to sit out on a shelf.

Last week it officially came back in glass. Press Glass and Stack Glass dropped with a rollout at Crate & Barrel, Bloomingdale’s, Sur La Table and Williams Sonoma.

“We sold out of our first collection faster than we expected and our customers were loud about what they wanted next. Glass. More colors. More sizes. We took our time and built it right,” says founder Ally Dayon. “This is the brand we always wanted to be.”

On the category itself:

“Storage has always been treated as a utility category. We never saw it that way. Your pantry is one of the most used spaces in your home, it should feel as good as the rest of it.”

Welcome back, @cliikhome

📸 by: @heidisbridge