7 days ago
19
0
Posted On: October 13th 2026, 11:23 am
The next big FMCG brand may not be a new biscuit or snack. It could be something already sitting in every Indian kitchen.
That’s the bet @thenaturikco_ is making. It takes everyday desi foods like the humble cheela and turns them into instant, high-protein, clean-label options that actually taste good.
The founder knows the category well. After 17 years at ITC and Britannia, he is now going after a $3.5B+ clean-label desi food opportunity.
A familiar Indian breakfast is becoming a modern food brand. If such deals sound interesting to you, join IPV and explore more opportunities
#TheNaturikCo #DesiFood #CleanLabel #FMCG #IPV
That’s the bet @thenaturikco_ is making. It takes everyday desi foods like the humble cheela and turns them into instant, high-protein, clean-label options that actually taste good.
The founder knows the category well. After 17 years at ITC and Britannia, he is now going after a $3.5B+ clean-label desi food opportunity.
A familiar Indian breakfast is becoming a modern food brand. If such deals sound interesting to you, join IPV and explore more opportunities
#TheNaturikCo #DesiFood #CleanLabel #FMCG #IPV
More posts
