ASB GlassFloor

Advertising that actually adds value for the fans.

Two months ago at the@thelgcyseries in Munich, @hbomaxde utilized the ASB GlassFloor at @bmwpark to bring House of the Dragon directly onto the court.

Whether it is creating immersive show elements for innovative event formats like the LGCY Series, or elevating halftime shows in classic sports - our floor allows sponsors to become a true part of the entertainment.

Instead of traditional static placements, HBO Max actively shaped the live experience with a 4-point line around the burning Targaryen sigil and special in-game boosts.

The result is a visually appealing experience that offers true added value for everyone. The impact of the burning floor was so strong that the audience voluntarily shared the moments online. A perfect example of how live sports and brands can come together to give the fans something unforgettable.

#ASBGlassFloor #LGCYSeries #SportsTech #Basketball #Sponsorship #HouseOfTheDragon #Munich