James Mitchal Fenwick

BORN FROM CULTURE | Armenia 🇦🇲

For this chapter, we wanted every frame to feel unmistakably Armenian.

Mount Ararat. Khachkar carving. Lavash made by hand. Armenian ballet. Ancient textiles, traditional movement and symbols that have carried meaning for generations.

Christianity is deeply woven into Armenian identity, from its ancient churches and monasteries to the stone crosses carved into khachkars. Armenia was the first nation to adopt Christianity as a state religion, and that history is still visible everywhere.

We went deep into the details for this film, including UNESCO-recognized traditions, centuries-old crafts and cultural references that only make sense because of where we were. Nothing was chosen by accident.

Thank you to everyone who opened their doors, shared their history, their craft and their culture with us.

Կեցցե Հայաստանը 🇦🇲
Long live Armenia.

Director & Creative Director | @jamesmfenwick

Produced by | @levelsix.co

Producer / Project Manager | @6ryn

Director of Photography & Post-Production | @tonymarzhew_

Assistant DOP | @manu.theartist

Line Producer | @chrisinarmenia

Production Assistant | @__.1ooo

Choreography | @_gagik.karapetyan_

Featuring | @armenian_state_dance_ensemble
@arturaleksanyan_
@narineepoladian
@mheralabegyan
@gurgen.gasparyann

Qanun player - @emmyyy___22

Music | A$AP Rocky ft. Skepta, “Praise the Lord (Da Shine)”

With thanks to the @tourismcommittee.am @armenia.travel for their support and all the Armenian artists, craftspeople and communities who brought this film to life.