Rob Meyerson

This is the @unilever Brand Key framework for brand strategy. (Really more of a keyHOLE, though, isn't it? Strangely inaccurate name.)

Every now and then, we dig into one of these frameworks over on the How Brands Are Built blog. Previously, we've looked at the Brand Identity Prism, the Aaker Brand Vision Model, and Marty Neumeier's Brand Commitment Matrix.

If you've ever used this framework, I'd love to hear what you think of it. If you're not familiar with it, check out the post—currently on the homepage of How Brands Are Built—to learn more.

#brandstrategy #branding #brandframework