Posted On: October 14th 2026, 06:41 pm
#ad Could you cry for £50K prize money? 😭
Welcome to the most personal test on KFC's Don't Crack. The final two believers are given one rule: the first to produce a single loving tear that crosses the finish line wins £50,000 and is crowned the Ultimate Believer.
Think about that. Not a sprint, not a trivia round — a crying challenge, on television, with a live rooster supervising the whole thing. Watching the strain on their faces as they try to force out one perfect tear is some of the most tense reality TV you'll see.
One tear. Fifty thousand pounds. Don't crack.
Watch KFC Don't Crack now on YouTube.
@kfc_uki #KFCDONTCRACK #DontCrack #UKTV #Challenge