Danny Salazar

Unpopular opinion: your donate button is the real problem.

You spent weeks on a beautiful video. People watched it. People cried. People wanted to give.

Then they hit your website and:

❌ Couldn’t find the donate button
❌ Landed on a 14-field form
❌ Waited 9 seconds for the page to load on their phone
❌ Gave up and went back to scrolling

We can make you a film that moves hearts. We can’t make people hunt for a button.

Before you spend another dollar on content, do this: open your donation page on your phone and try to give $25.

If it takes more than 60 seconds, that’s your campaign problem.

Go try it. Come back and tell us how it went!

Also shout out to some folks in this picture who were my former coworkers but still friends 😎

#nonprofit #videoproduction #photography #marketing #church