Dieline

Deodorant typically relies on promises of sweat protection and odor control, but refillable formats are opening up new packaging possibilities. @dolrid takes @theblumo in a direction that pairs soft white and gray reusable cases with electric blue and fresh green refills inspired by drinks like Icy Lemon Vodka and Matcha on Cloud. ⁠
⁠
Borrowing the language of trendy beverages for a bathroom essential is clever, making scent selection more playful than the clinical claims and sporty graphics common in the deodorant aisle. As refillable personal care grows more popular, Blumo quickly becomes a brand people actually want to use… and then reuse.⁠
⁠
Link in bio for the full article.