FINIEN – Brand Clarity

Seeing it being delivered by highly respectable clients and collaborators of mine makes this a tough pill to swallow.

Maybe we entered a phase.

Hopefully it's just a phase.

But what happens when we can't tell what is AI-generated and we have to assume it is from the sender, or the brand? Once we reach that 'ultimate goal,' human (recipient) replies will get really personal. Personal, in a critical way versus an 'Oh, I know you had AI create this, so I let it pass' kind of way.

#brandtherapythursday