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FINIEN – Brand Clarity

@_finien_

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Clarity for Brand Transformations.
Home of Brand Therapy Thursday.
By Founder, Brand Strategist, Author, and Podcast Host #fabiangeyrhalter Links👇🏼
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It has been done! A lot of work went into this... We finally created one singular hub for my (non-hands-on) brand-building and mentoring offerings, some of which you may not know existed and could be of great use to you: SEE LINK IN BIO ⬆️ Here is what you will find in the Resource & Tools hub: 1. All my best-selling books on brand-building 2. My DIY eResonaid course for bootstrapped founders as well as for marketers and brand strategists to add to their offering (aka to pocket from me) …and most importantly: 3. Two ways to get my continuous mentorship, may that be one-on-one or via monthly group calls. This is perfect for bootstrapped startup founders or creative entrepreneurs and brand strategists. NOTE: Only 5 spots are remaining in the one-on-one mentorship program and 15 in the group calls, so act quickly 🚀 Sounds of interest? Dive in and learn more via the link in bio ⬆️ PS: As a side-note, and very much to our own benefit, we are hosting all programs ourselves now (so no more dependability on platforms like Patreon or Thinkific) which is terrific! 😊 by @_finien_
Listen in on another impromptu 120-second reaction from Travis and me to a random branding/product-related word ChatGPT threw at us. Today's topics are: 1. Brand Scalability (we somehow end up at pickleball) 2. Packaging Innovation (we somehow end up at yogurts) Chime in below so we are not the only ones babbling ⤵️ - @TravisRosbach …is the Founder of Hydro Flask. He advises consumer-product founders on product, brand, manufacturing, and growth. Fabian Geyrhalter …is the Founder of @_FINIEN_ and @Toneoptic and a Partner at @WeAreChameleons. He guides companies through brand launches, brand transformations, and brand integrations. by @_finien_
The days of simply buying the .ai extension for a future campaign, to have ‘just in case,’ are now long gone. by @_finien_
Here's another impromptu 120-second reaction from Travis and me to a random branding/product-related word ChatGPT threw at us. Today the topics are: 1. Supply Chain Optimization 2. Market Entry Chime in below ⤵️ - @TravisRosbach …is the Founder of Hydro Flask. He advises consumer-product founders on product, brand, manufacturing, and growth. Fabian Geyrhalter …is the Founder of FINIEN and @Toneoptic and a Partner at @WeAreChameleons. He guides companies through brand launches, brand transformations, and brand integrations. by @_finien_
A Tuesday Hitting The Mark surprise drop ✨ Advertising veteran @JeffGrace and his wife, Stacy, founded the underwear brand @wearkent which uses no synthetics, pesticides, or plastic. Every piece of KENT clothing (even the packaging) is fully biodegradable and compostable, reducing landfill waste and helping to reverse climate change. This episode felt more like a casual yet fascinating chat between two brand marketing guys who also started their own D2C businesses. So if you seek advice on running (or not running) ads, influencers, optimization, brand authenticity, and brand stories, this episode is for you. And we made sure to drop lots of brand gossip in between. Listen ↠ via link in bio, find Hitting The Mark on your favorite podcast platforms, or hit up hittingthemarkpodcast.com by @_finien_
Ownability is brandability. Think Twitter versus Hawk. #naming #brandtherapythursday by @_finien_
Here is the third installment of the off-the-cuff 120-second reactions from Travis and me to a random branding/product-related word ChatGPT throws at us. Today the topics are: 1. Brand Differentiation 2. Retail Readiness --- @TravisRosbach …is the Founder of Hydro Flask. He advises consumer-product founders on product, brand, manufacturing, and growth. Fabian Geyrhalter …is the Founder of FINIEN and @Toneoptic and a Partner at @WeAreChameleons. He guides companies through brand launches, brand transformations, and brand integrations. by @_finien_
My lovely friends at @WeAreChameleons just published an article about me. If you and I have not worked together yet, or not in a while, this provides a wonderful overview of my current brand transformation and integration thinking, and work. by @_finien_
Seeing it being delivered by highly respectable clients and collaborators of mine makes this a tough pill to swallow. Maybe we entered a phase. Hopefully it's just a phase. But what happens when we can't tell what is AI-generated and we have to assume it is from the sender, or the brand? Once we reach that 'ultimate goal,' human (recipient) replies will get really personal. Personal, in a critical way versus an 'Oh, I know you had AI create this, so I let it pass' kind of way. #brandtherapythursday by @_finien_
Another off-the-cuff 120-second reaction from Travis and me to a random branding/product-related word ChatGPT throws at us. Today the topics are: 1. Product Market Fit 2. Go-To-Market Strategy What did we miss? What are your thoughts? You can take longer than 120-seconds with your comment. --- @TravisRosbach …is the Founder of Hydro Flask. He advises consumer-product founders on product, brand, manufacturing, and growth. Get on @useintro call with him: https://loom.ly/m9J1o5M Fabian Geyrhalter …is the Founder of @_FINIEN_ and @Toneoptic and a Partner at @Wearechameleons. He guides companies through brand launches, brand transformations, and brand integrations. Get on @useintro call with him: https://loom.ly/RegYtAs by @_finien_
We had such a blast putting together the brand identity and brand atmosphere for Ireland-based marketing agency and production studio @lemon7.ie Big props to Founder @jenbryan._ for her vision and for letting us go wild on the interiors 🎉 #brandidentity #branddesign by @_finien_
I've always wanted to record the weekly chats Travis and I have. Now I did. I recorded 30 minutes of ChatGPT throwing out a new word for us to react to. 120 seconds for each. Nothing prepared, so it was impromptu fun. Here are the first four minutes. More to come, next time in higher resolution, promised. Sure, we have many more thoughts on these first two topics, but this was what we had on our minds in 120 seconds time: 1. Brand Activation 2. Brand Architecture What did we miss? What are your tips? --- @TravisRosbach is the Founder of Hydro Flask. He advises consumer-product founders on product, brand, manufacturing, and growth. Fabian Geyrhalter is the Founder of @_FINIEN_ and @Toneoptic and a Partner at @WeAreChameleons. He guides companies through brand launches, brand transformations, and brand integrations. #brandactivation #brandarchitecture #spitfire by @_finien_

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