Posted On: October 15th 2026, 11:45 pm
3 questions I use in sales to frame someone’s identity 🔥
1️⃣ “Have you always been the type of person who takes responsibility for your family?”
2️⃣ “Were you raised that way, or is that something you grew into?”
3️⃣ “I’m sure you know someone who has the mindset of, ‘If something happens to me, that’s my family’s problem.’ Do you know anyone like that?”
Here’s the psychology behind it 👇
You’re helping the client recognize who they are, how they became that person, and what separates their mindset from others.
People naturally want to make decisions that align with who they believe they are.
The key isn’t convincing someone to become responsible. It’s helping them recognize the responsibility they already carry.
Sell to their identity, not just their circumstances.
#SalesTraining #IdentityFraming #SalesPsychology #LifeInsuranceAgent #SalesTips